Wouldn’t it be great if you could be educating your client, building your authority, and staying top-of-mind all at the same time without actually having to do anything?
Yesterday we talked about how to get the email addresses of people likely to want to work with you but who weren’t quite ready to jump on your calendar yet. Now, that we have those email addresses we’ll create an email drip campaign for you that will accomplish three major things:
- Educate your leads
- Repel leads that aren’t a good fit for your business
- Attract leads that are your ideal customers
By automating the lead nurturing process you:
- Get a shorter sales cycle
- Stop wasting time talking with unqualified leads
- Reduce the cost of acquiring new customers
Most businesses don’t have any process for nurturing leads and simply let people bounce off their websites with no way to follow up. They completely miss out on these leads even though it can represent over half of your website’s traffic.
Whether you’re driving traffic organically or with paid ads, you’re harvesting more leads from the same traffic. Landing more customers with a lower cost of acquisition per customer puts you ahead of everyone else. In other words, this makes you much more profitable.