Hiring a construction company is a major, costly decision. In our digital world, people first investigate businesses online before engaging further. Developing a trustworthy, professional website is the key to turn leads into actual clients.
Construction company websites should be more than just an online business card. Your website is the home for everything about your business. Design a website to answer questions and gain credibility. Include a project portfolio, services offered, testimonials, an about the company page, contact information, blogs and resources, and project pricing.
Once we have worked together to intentionally create a website to showcase your expertise and tell your company story, let’s discuss how to grow your website. I employ a combination of strategies to increase visibility, engagement, and conversion rate.
9 Strategies to Grow a Construction Company Website:
1. Search Engine Optimization (SEO)
People use search engines, such as Google, to find a nearby construction company. Discover keywords in your niche and scatter them throughout your website. For example, people might search “luxury home builders”. Use those specific words on your website to improve search engine rankings.
The best way to boost your construction company’s website is to have one page for each service that you offer. Many construction companies simply have one page that lists all of the services that they provide. If you want to perform better on search engines, create one page for every service that you offer.
Ultimately, this strategy results in more organic traffic. Optimize your website with relevant keywords throughout quality content, meta tags, headers, and site structure. Learn how to give your website a boost with a tailored SEO plan.
2. Local SEO
Get your website in front of the right people. Create specific content for search terms that people commonly use in your area. To build on my example above, people might search “luxury home builders in the South Bend Area”. Use those specific keywords to improve rankings on the Search Engine Results Page.
Register your company on Google My Business, ensure consistent business information across directories, and target keywords that include the company location. Discover more strategies to attract local clients with my Simple Checklist for Local Business SEO.
3. Content Creation
Regularly publish relevant and valuable content. This can include blog posts, project showcases, how-to guides, case studies, or construction industry insights. Attract website visitors with engaging, informative content. This strategy establishes brand authority and trust.
Fun fact, the more you update your website, the more Google will trust it! If you can make Google trust your website and make website visitors trust your company, you win.
4. Utilize Social Media
Use social media platforms, such as Facebook, YouTube, Instagram, LinkedIn and TikTok, to promote your website content. Engage with your audience and showcase completed projects. Social media can drive traffic back to your website and increase brand visibility.
Not sure what type of content you should create for your social media channels? Here’s a few ideas:
- Before and after photos
- Video walkthroughs at active project locations
- “Meet the crew” photos with fun captions
- In progress photos
The purpose of creating social media content is to reach new clients and prove that you are able to serve other clients that may be looking for your services, too! Just do not forget that social media’s goal is to get people to work with you, so make sure that you direct them to your website!
5. Lead Magnets and Invitations
Capture the contact information of your website visitors. Lead magnets are an offer you make to website visitors in exchange for their contact information (usually an email address). I have clients who have created irresistible eBooks, guides, or free consultations to capture leads.
Use compelling invitations throughout your website and social media platforms to encourage engagement and direct visitors towards your lead magnet.
6. Optimize User Experience
Ensure your website is user-friendly and mobile-responsive. A seamless user experience keeps visitors on the site longer, reducing bounce rates and increasing the likelihood of conversion. Don’t let a slow website cause visitors to abandon your content.
Here’s a few articles that will help you optimize your website with the user in mind:
- 4 Causes of a Slow Website
- What is a Bounce Rate?
- How to Know It’s Time for a New Website Design
- How Do I Know That My Marketing is Working?
7. Gather and Showcase Testimonials and Reviews
The work you have already done is a powerful marketing tool! Display your skills, expertise, and quality work to demonstrate your capabilities and range to potential clients. Use high-quality images and descriptions to showcase your completed projects.
Curated online portfolios reach a broader audience. This crucial page on your website provides tangible evidence of your experience. Use it to foster professionalism and trust.
If you do not have many reviews, it’s probably because you haven’t asked for reviews! Click to learn how to get online reviews for our business.
8. Understand Your Website Analytics
Use website analytics to track performance. Identify which strategies work best and which areas need improvement. Continuously refine and optimize your website based on this data.
Are you overwhelmed with website data analytics? The easiest way to track your stats is my website maintenance plan. Every month, I provide a detailed report of your top performing pages, where the traffic is coming from, and how you’re performing on search results.
9. Paid Advertising
Consider using paid advertising, such as Google ads or social media ads, to increase immediate visibility and drive targeted traffic to the site.
Implementing these strategies will help you steadily grow website traffic, improve engagement, and convert more visitors into clients. Work with me to apply a well-rounded approach, combining content, SEO, user experience, and targeted marketing efforts to achieve optimal growth.
Construction workers know it’s important to hire a professional. Compared to amatuer DIY-ers, experienced contractors have access to unmatched resources, tools, skills, knowledge, and materials.
Similarly, don’t DIY your website!
It’s an overwhelming and painstaking process to learn the software and create an effective website alone. As an experienced web designer and digital strategist, I help you create a custom, successful, and high-class website for your construction business. Contact me to see what we can build, together!
Want to Learn More? Here’s a few blogs that help you understand what makes a great website and how you can grow your business:
- What makes a successful website for your local construction business
- How to boost your online presence
- What is the Best Way to Build Trust and Credibility Online?
Construction Websites I’ve Built:
Hi! I'm Marc.
I serve businesses, bloggers, and organizations by way of creating great websites that are able to be found online. Web design is a passion, but serving you is my joy.
Curious about my services? Here's a quick list:
Ready to started on your project? Contact Me to get started.