How to Get Reviews for Your Business


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Author: Marc Hyde
Published: June 5, 2023
Read Time: 7 Minutes

How to Get Reviews for Your Business Featured

To be discovered online, you need more reviews for your business, but how do you get them? You see all the positive feedback other businesses have on Google, but what about you?

Good reviews don’t happen overnight, which is why it’s important to know how to get positive reviews for your business so that down the road, you have even more success.

Don’t worry, I’ll guide you through the process of how to get reviews for your business.

1. Ask for Reviews

The easiest way to get reviews is to simply ask your customers for them. After your customers have made a purchase or used your services, send them a text or email asking if they would be willing to leave a review. You can also ask in person or include a note with their receipt asking for feedback. Need a solution to ask for reviews? Check out my Get Found Locally platform.

2. Make it Easy

Make it as easy as possible for your customers to leave a review. Include links to your review sites in your emails and on your website. If possible, embed the review form on your website so that customers can leave a review without leaving your site.

If you make it complicated for people to leave a review, such as simply telling them “find me on Google,” people won’t take the time and energy to do the leg work. If you want someone to leave a review on Google, send them directly to review form for your business!

On your Google Business Profile, you can get a direct link to your business’ Google review portal that you can email or text previous customers.

How to Get Reviews for Your Business 1
When signed into your Google business profile, search your company name. These options should appear. Click on “ask for reviews.”
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After you click the “ask for reviews” button, you’re able to take this link and share it to your customers.

3. Offer Incentives

Offering incentives is a great way to encourage customers to leave a review. You can offer a discount on their next purchase, a free sample of your product, or a chance to win a prize. Just make sure that you’re not bribing customers for positive reviews (this goes against Google’s reviews standards).

So what you can do is this:

  • Run a content for your customers
  • Tell them that you will be notifying them via email
  • Ask for their email and let them know that in that email, they can also give your business a review!

4. Respond to Reviews, Even Negative Reviews

If someone takes the time to leave a review, make sure you respond to it! Thank them for their feedback and address any issues they may have mentioned. This shows your customers that you value their opinion and are committed to providing excellent customer service.

Plus, you can use this opportunity to leave optimized keywords for your business inside your reply! For example, if you are a lawn care company, you can include phrases like “property management,” “shrub cleanup,” “mowing and edging” to help Google see that you truly offer this service.

5. Use Social Media

Social media is a great way to gather reviews. Encourage your followers to leave reviews on your Facebook page or tweet about their experience with your business. Just make sure you include a direct link to leave the review!

More than using social media to get reviews, you should make sure that you are showcasing your reviews on your social media pages, too!

6. Partner with Review Sites

Partnering with review sites like Yelp or TripAdvisor can help you reach a wider audience. Make sure that your business is listed on these sites and that you’re actively monitoring and responding to reviews.

Oh! And here’s a bonus. Each time you’re listed on one of these review website or industry specific directories, you also get a backlink to your website, which is crucial to your SEO.

7. Train Your Staff to Ask for Reviews

Make sure that your staff is trained to ask for reviews and respond to them appropriately. They should be knowledgeable about the review sites that you use and be able to guide customers through the process of leaving a review.

To help your staff, you can include this step in your check-out process and create flyers to hand to customers that are asking for reviews (complete with a QR code, of course!).

8. Highlight Positive Reviews on Your Website and Social Media

When you receive positive reviews, highlight them on your website and social media pages. This shows potential customers that your business is reputable and that others have had a positive experience with your products or services.

9. Don’t Buy or Fake Reviews

Never fake reviews or purchase reviews for your business. Not only is this unethical, but it can also harm your reputation if you’re caught. Instead, focus on providing excellent customer service and encouraging genuine feedback from your customers.

How to Get Reviews for Your Business 3

3 Reasons Positive Reviews Matter for Your Business

Now that you know how to get reviews for your business, you may be wondering why those reviews matter.

Customers always look at reviews before making a decision

Whether you choose to acknowledge it or not, reviews do impact customer decisions. It’s a proven fact that most people read the reviews when they are looking for a roofer, plumber, or babysitter (and any other service)! So, if you are wondering how positive reviews impact your business, they truly do impact customer decisions. A customer is most likely going to choose a business that has positive reviews.

Reviews help customers compare your business to others in your space

When you are looking for a business to complete a service for you, you will look at the positive and negative reviews. It’s important to have reviews for your business because those reviews help the customer decide who to go with.

Reviews help you establish your company as the authority in your space

When someone is looking to hire you for a service, reviews are an important part of that process. In a way, reviews are what help you build a brand. Through reviews, you are seeing what works and doesn’t work! You are getting a front-row seat to the feedback your customers are giving you. This is your chance to listen and hear what they have to say!

How to Begin the Actual Process of Getting Reviews for Your Business

With Google, here is the process for getting reviews for your business.

  • Go ahead and verify your business profile (or set up a new business).
  • Ask your customers to leave reviews after the work is completed.
  • You’ll want to reply to all reviews, both the good ones and bad!
  • Follow up with any negative reviews.

Remember that getting reviews can make or break your business. Make sure you use these tips to help you learn how to get reviews for your business!

More Tips for Your Business

Do you plan on asking people to leave reviews for your business? I’d love to know how it turns out!

Hi! I'm Marc.


I serve businesses, bloggers, and organizations by way of creating great websites that are able to be found online. Web design is a passion, but serving you is my joy.

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