Website Design & Development
Branding & Identity
In 2022, I launched the new logo for 12 Oaks Baptist Church, and this year, we launched the new website! 12 Oaks is a historic church in Paducah, KY that has an amazing focus on pouring into the community. The church’s old website was powered by their old Church Management Software, and they were in need of a brand new build!
The goal of this website was “simple is better.” Rather than having a complicated website, 12 Oaks wanted a website that spoke to website visitors in a way where they would quickly feel comfortable stepping to the church building on a Sunday, Wednesday, or Special Event day.
I took a direct approach to ensure that the website was simple and effective:
- On the homepage, we speak directly to the visitors to answer these two questions: “What is 12 Oaks about?” and “What should I expect if I do visit?”
- I created a custom, but simple, even calendar that allows 12 Oaks to showcase their primary events without being barred down on the backend with thousands of options.
- For each ministry page, we include three categories: the ministry’s purpose, weekly rhythms, and special events (including a calendar).
- All contact forms are powered through 12 Oaks’ new Church Management Software so that all messages and requests are stored in the same place as every other piece of communication in the church. This way, a message will never be missed.
Have A Project Need Like This?
Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.