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Branding & Identity
Over the years, Rebecca has grown from being a (her words) “bored tax-widow with a blog” to owning one of the top recipe blogs out there! This past year, Rebecca decided that it was time to create a second blog so that she can better serve busy families that are struggling to provide great meals for their kids. In order to create her second blog, she reached out to me to create a blog for her that visually separates the two blogs, without sacrificing performance.
Project Details:
When Rebecca came to me, she came to me with the simple request of “let’s make it look different than the standard Genesis Framework blog website.” What this means is that when a user lands on a post page, they can already tell that this is different than the standard food blogger’s website.
In order to serve busy families, Rebecca had the vision of a “weekly planner” on her website. This way, someone could land on the website and in just a few minutes, already had a plan for 6 weekly dinners (because Saturday is a great excuse for a leftover night).
Design Features
In order to set Rebecca’s website apart from both her other blog and others on the web, we implemented these strategic design features:
- A massive and obtrusive search bar at the top of every page
- On the mobile menu (seeing as most of her audience visits on their phone), we help people decide what type of recipe they are looking for based on their needs.
- On the recipe index page, rather than just showing every single post, visitors are met with popular categories, a search bar, and quick click search options
- To help stop fast scrolling, we created two customized blocks so that Rebecca can give quick tips, variations, or advice inside of the post that stands out from the rest of the page.
What Rebecca Had To Say:
“Marc was wonderful to work with. He built my new site from the ground up and never hesitated when I asked for specific customizations or features. He’s easygoing, communicative, and professional. I would recommend Marc to anyone looking for a site design that puts user experience and speed first without sacrificing appearance and creativity.”
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Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.
