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Floofins and Co WordPress Website Refresh


Services Provided

Website Design & Development

Floofins And Co Wordpress Website Refresh 2

Problems That Needed Solving

  • Floofins and Co out of Elmhurst, IL (suburb of Chicago) built a massive website over the last 14+ years and needed to figure out how to scale back their website to keep it lean and quick. Over the years, they added an e-commerce platform, student learning center, dozens of landing pages, and multiple plugins to do all the things.
  • As a part of the clean-up and website refresh, the website also needed to be refreshed to give it a new look and feel.
Floofins And Co WordPress Website Refresh 1

Project Details

  • Custom designed website, developed with WordPress.
  • Went from 70 plugins down to 16 plugins
  • Removed many “premium” plugins to save monthly/yearly costs
  • Worked with team to be prepared to produce SEO friendly blog posts instead of announcements
  • Created easy to manage staff list so that the team and update, add, and remove staff members extremely quick (due to the nature of the business, staff changes quite a bit)
  • Signed up for the Complete care plan package
Floofins And Co WordPress Website Refresh 3
Floofins And Co WordPress Website Refresh 4
Floofins And Co WordPress Website Refresh 5

Have A Project Need Like This?


You have needs that can most likely be solved with a well built website and wholistic digital marketing plan. If you have a project similar to this one and you'd like to talk more, fill out the contact form below! Click the button to jump past the information on my process.
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Strategize & Plan


Discover the problems with the old website and create a plan to solve those problems.

Create an ideal customer avatar to describe your perfect customer.

Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.

Design For Results


Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.

Create resources and other pieces that will aid in the website development process such as lead magnets.

Develop For Launch


Develop the website on a private server so that you don't need to worry about down time.

Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.

Maintain & Protect


Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.

Keep me in your corner to update, modify, or change the website.

Know and understand how well your website is performing.

Grow & Be Found


Work to get to the top of Google and other search engine results for key terms and search terms.

Grow your authority and visibility for local search optimization, no matter your home town.

Establish Your Authority and Credibility


Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.

Establish your authority as the industry leader for your field in your local area.

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