Recent Projects
Services Provided
Branding & Identity
Project Details:
Project Overview:
I was approached by Liz Latham of Hoosier Homemade to create a new logo and brand for a new passion project blog called How to Cooking Basics. Liz has spent nearly 20 years in the kitchen, both as a mom and professional blogger, and she desires to take all her knowledge and put it in one location. First things first, she needed a logo!
Project Requests:
- Coloring needed to match much of the products and scenery of their farmhouse, which is where most photos and videos will be shot and recorded.
- Logo needs to feel familiar on first look to those who cook.
Project Strategy:
- I created two full logos with a logo badge to match in order to be used in different contexts.
- The full logos uses a soft serif font to bring in a classic feel and the swooshes and flair brings in a modern edge. The goal with the full logo is to provide a home and kitchen magazine vibe.
- The badge is designed to be used when the full logo isn’t ideal, such as social media, watermarks, and stickers.
- In order to lean into the idea of cooking and baking, I created an icon using two familiar kitchen objects and use this icon on both the full logo and the badge.
Logo Images:
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