Aubree Berry is a blogger and traveller and wanted to bring her knowledge of finding deals, coupons, and savings hacks to the general public. We are working together on making her blog goals a reality, and the first step is creating a visual identity (logo) for her new brand!
- Colors need to be “beachy”
- Logo needs to look and feel like a travel blog that is fun and professional
Project Strategy & Gameplan:
- I created two different looks for the logo before going back to the drawing board on fonts and colors
- The final logo included a custom plane icon that creates the idea of “on your way to vacation”