Branding & Identity
Project Overview: I created three separate logo designs for the local Schererville, IN Steak ‘n Shake franchise (JBR SnS) so that they can be distinguished from the other Steak ‘n Shakes in their community. The final logo needed to have the Steak ‘n Shake look and feel (classic diner vibe), but also be able to stand alone, separate from Steak ‘n Shake.
Company Overview: Steak ‘n Shake has been in the diner community since 1943, but recently, they switched their company model from a corporate franchise model to a franchise owner/operator model.
Services Provided: Logo creation.
Final Concept Design Progression:
Other Two Concepts:
Have A Project Need Like This?
Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.