Project Overview: I created three separate logo designs for the local Schererville, IN Steak ‘n Shake franchise (JBR SnS) so that they can be distinguished from the other Steak ‘n Shakes in their community. The final logo needed to have the Steak ‘n Shake look and feel (classic diner vibe), but also be able to stand alone, separate from Steak ‘n Shake.
Company Overview: Steak ‘n Shake has been in the diner community since 1943, but recently, they switched their company model from a corporate franchise model to a franchise owner/operator model.
Services Provided: Logo creation.
Final Concept Design Progression:
Other Two Concepts: