Search Engine Optimization
Local Businesses Are Different, Including Your Own
Two things are fundamentally different about online marketing for local businesses:
It’s easier to build trust and gain authority because you personally know the community you’re serving. There’s less competition, making marketing easier and less expensive than advertising national brands.
Local audiences are smaller and harder to reach. National brands can focus on a single platform, like Facebook, to get all the leads they can handle. As a local business owner, not everyone in your community is always on Facebook.
Furthermore, Facebook and Instagram are now "pay to play" platforms. This means that only 1-2% of your followers will see your post UNLESS you pay to boost the visibility. My digital marketing strategy for local businesses taps into multiple lead sources simultaneously.
How Do You Get Your Business Found Online?
Establish Online Visibility & Authority
To get more clicks, you need two things: visibility and authority. In addition to an authoritative website, you also need to be well represented on Google and other online business directories. Impressive branding will capture attention, and a fully-managed system for collecting customer reviews will build credibility and authority. That's why you get (a lot) more clicks.
Build a Website to Google's Specs
To show up online, you have to play by the rules. Not knowing the rules can cost you everything. Focus on correct development structure and protocols to be sure you are not penalized.
Create Content to Increase Your Visibility & Be Found
There's a difference between having a website and having a website that gets found online. Research keywords and create specific service pages to help your website be found when people are searching for answers to their questions.
Ready To Give Your Local Business A Much Needed Online Boost?
How do I connect with local customers without spamming anyone?
How do new customers discover my business, even if they don’t know my name?
How do I combine the power of word-of-mouth referrals with 24/7 online availability?
How do I build trust and social proof that outshines my competition, even if they’ve been around longer?
SEO Case Study
Curious about what kind of results you can have if you work with me on your SEO? Here's what Topping Dental Group accomplished working with me for 6 months:
Topping Dental Group SEO
Topping Dental Group relied heavily on paid marketing (Google ads) to drive traffic to their website, but they wanted a solution that provided long-term results and bring a constant flow of visitors to their website. They are already established at the premier dentist in Nappanee, but we needed to grow their Elkhart & Middlebury presence. Here's what we accomplished:
Business Owners That Decided to Get Found
Although every business is different, every business owner has a similar problem – showing up online and connecting with their target audience. Here are a few business owners that decided it was time to show up online with authority and credibility:
Amber ArguijoJourney Church
Heather CastilloThe Super Mom Life
Amber EggettAmber's Kitchen Cooks
How Does SEO & Digital Marketing Work?
There is a "Circle of Life" to digital marketing. Follow my 7 piece framework to grow your online presence! Here are the specific strategies we’ll use when you work with me: