Website Growth & SEO Plans
In order to build a website that makes money, you have to do more than just have a website. You need a plan to get your website in front of the right people, and keep showing up after those people close their tabs!
Let's use your website to strategically attract leads, without wasting time feeling invisible and exhausted on social media.
Local Businesses Are Different, Including Your Own
Two things are fundamentally different about online marketing for local businesses:
The Good
It’s easier to build trust and gain authority because you personally know the community you’re serving. There’s less competition, making marketing easier and less expensive than advertising national brands.
Tools and softwares are becoming cheaper and simpler to utilize for all business owners, so now, you can create more content and better designs for your business.
The Bad
Local audiences are smaller and harder to reach. National brands can focus on a single platform, like Facebook, Instagram, and other social media platforms, to get all the leads they can handle. As a local business owner, not everyone in your community is always on Facebook (or your preferred platform).
Furthermore, Facebook and Instagram are now "pay to play" platforms. This means that only 1-2% of your followers will see your post UNLESS you pay to boost the visibility. My digital marketing strategy for local businesses taps into multiple lead sources simultaneously.
How Do You Get Your Business Found Online?
Establish Online Visibility & Authority
Build a Website to Google's Specs
To show up online, you have to play by the rules. Not knowing the rules can cost you everything. Focus on correct development structure and protocols to be sure you are not penalized.
Because if you're not found where people are looking, you lose.
Build A Website Designed For Real People
Create the right website content to increase your visibility and be found
Utilize email to stay top of mind for those who already like and trust you
Ready To Give Your Local Business A Much Needed Online Boost?
How do I connect with local customers without spamming anyone?
How do new customers discover my business, even if they don’t know my name?
How do I combine the power of word-of-mouth referrals with 24/7 online availability?
How do I build trust and social proof that outshines my competition, even if they’ve been around longer?
How do I show up in people's Google searches?
How do I compete, continue to sell, and deliver during slow seasons?
Growth Plan Case Studies
Curious about what kind of results you can have if you work with me on your SEO? Here's what Topping Dental Group accomplished working with me for 6 months:
Topping Dental Group
Topping Dental Group relied heavily on paid marketing (Google Ads) to drive traffic to their website. They wanted a solution for long-term results and a steady flow of visitors. Already established as the premier dentist in Nappanee, they needed to grow their presence in Elkhart and Middlebury. Here's what we accomplished in the first 6 months:
Water Time
Water Time is the premier water delivery company for businesses, warehouses, and other institutions in the South Bend area. Their owner desired to be the top search result in the major cities in the area, as well as create seamless first time order experience. After building out dedicated landing pages, Water Time ranked in the top 3 for each of the desired areas.
Amber's Kitchen
As a blogger and content creator, Amber knew that her email list was her most important, yet forgotten, asset to her business. With the changes to modern search engines and AI, bloggers started to find that their stats were suffering, and if their stats suffer, their add revenue from their website suffer. Amber signed up for us to do email marketing for her.
Here are the stats from the final four months of 2024:
What is the difference between traditional SEO and A "Growth Plan"?
In traditional SEO, you focus on three primary factors: lots of created content, Google Ads, and paying for backlinks to your content. Although these traditional SEO methods still are effective, they are both expensive and difficult to manage. Here's a few hurdles when it comes to traditional SEO packages:
With the latest updates from Google, they are throttling content that is "not helpful" or written by AI (e.g., ChatGPT, Claude, etc.). So even though it's easier and faster to produce content, it doesn't mean that it helps your rankings.
Google Ads work amazingly well, but they only work when you pay. If you turn off your ads, you also turn off your leads. That being said, we utilize Google Ads to drive traffic to your website faster.
Backlinks are still important for domain authority; however, how you get them and where they come from matters just as much as getting those backlinks.
