What is SEO – Search Engine Optimization (The Quick Version)


Author: Marc Hyde
Published: March 29, 2023
Read Time: 4 Minutes

What is SEO the quick version featured image

In a recent article, I covered the topic on Search Engine Optimization (SEO) in great detail, but in this post, I want to provide the cliff note version of SEO. I mean, if cliff notes got me through high school and college, it can get us through this topic, too! Here’s the quick version to answer your questions around SEO.

What Is SEO?

SEO is doing all you can with your website to be found online. When a person searches for a particular service, product, or need, their search engine populate something call a search engine results page (we call this SERP). These are results are populated by Google and other search engines reading through millions of websites and their content to help bring the best answer to the top of that user’s search inquiry.

Why Is SEO Important?

If you want to be found online, you need to position yourself to be discovered; if you have no content (or not good enough content) for Google to process and present as a search result, you won’t be found online; if you can’t be found online, your website can’t serve your target audience. If you can’t serve your target audience online, your website is not working for you and your business — which can cost you a lot of money.

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What are some common SEO tactics and strategies?

There are generally three different types of content that every website needs as a part of their SEO strategy: landing pages, service pages, and blog posts. 

  • Landing pages: Landing pages are hidden from the website’s navigation but are designed to be found either through online searches or from the link being shared on social media. Landing pages are generally designed to gain traffic around an idea or search inquiry that leads to users taking some sort of specific action (e.g., signup for an email list by downloading a freebie, contact you to work with you, purchase a collection of your goods that are at a discounted rate, etc.).
  • Service pages: Service pages tell your website visitors what you have to offer, why they should care about your offer, and how your offer will benefit them and their business. These are generally found in your websites navigation.
  • Blog posts: Blog posts are often the forgotten piece of SEO because the average business owner sees blogs as content pieces for food, craft, or activity content creators. Blog posts can cover a wide range of topics, but for businesses, a blog is a “back door” into your website because when you provide great content to people’s answers, the chance of them working with you skyrockets! Why? Because they still landed on your website.

What is the difference between Local SEO and Traditional SEO?

Local SEO and traditional SEO are two sides to the same coin. Separately, they can only serve your business up to a point, but together, they create the perfect recipe to be found online. 

Here’s a quick breakdown of Local SEO and Traditional SEO:

  • Local SEO is primarily driven by properly setting up business/location accounts on various business directories like Google Business, BING Business, YELP, or service specific directories (like dental or educational directories), adding content to those directories, collecting and managing reviews, and creating specific landing pages for the cities you serve. Having great content is still needed, but local SEO is a different beast than traditional SEO. Generally, local SEO is focused on people discovering your physical location and then once they find you, trusting you.
  • Traditional SEO goes after search terms, keywords, products, and anything else someone might put into their search bar. If you have an e-commerce platform, serve various industries, offer specific services, or want to be found online for specific areas of your business, traditional SEO is the way. In short, traditional SEO is focused around potential terms and phrases that someone may search and then showing up in that search result.
Local SEO vs Traditional SEO Tall

How can you invest in your SEO strategy?

Investing in your SEO strategy is simple – get to work on creating the right content to reach the right people. This includes building landing pages to collect leads and be found for specific search terms, service pages to help people understand what you offer, collect reviews to build authority, write blog posts for a unique SEO backdoor into your website, and then do it all over again. If you are in need of growing in one of the areas and you’re a local business who is serious about growing your reach, I would love to talk about Search Engine Optimization in South Bend with you! And if you’re outside of my area, that’s okay, too! I help other small businesses, just like you, across across the country!

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Hi! I'm Marc.

I serve businesses, bloggers, and organizations by way of creating great websites that are able to be found online. Web design is a passion, but serving you is my joy.

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