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Branding & Identity
Project Details
Project Overview: Built to Last Construction is owned by two South Bend, Indiana locals, and they focus on carpentry and general home-based construction. They have been in operation since 2009, but never had a logo. They contacted me to fix that!
Project Requests:
- Logo needed to be instantly recognizable as a contractor/construction company that works on homes but is not a whole home builder.
- Color requests: Bright green or bright orange.
- Logo must be able to be used on everything from graphics to print promotional pieces to shirts.
Project Strategy:
- I decided to use a strong type face that crossed between construction and fitness to show authority and recognizability.
- For colors, we opted going with what I call “Traffic Cone Orange” and black. That way, it’s easy to create have their branded colors match typical construction safety colors.
- I included four pieces in the design to instantly inform people about the company’s services: a saw blade, hammer, screwdriver, and house.
- There are many contractors out there, and I wanted to make sure that we included the year when the company was founded; setting it apart from other contractors.
You can find Built to Last on Facebook by clicking here.
Project Images
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Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
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