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Lakeland Academy of Tennis WordPress Website Design

Services Provided

Website Design & Development

Branding & Identity


Project Overview

Lakeland Academy of Tennis is a premier tennis training facility located in Niles, Michigan. The tennis facility trains both local and international junior tennis players year round, with the goal of developing the skills required to play both at the collegiate level and professional circuit. Their previous website did not answer questions that many parents had about the facility and was in need of a massive overhaul. They reached out to me to design and develop a brand new website.

Project Strategy

  • Lakeland had zero branding, outside of the club director’s business card. I matched the colors and created a quick logo to match the design on the business card.
  • We wanted to use video to showcase some of the players training at the facility.
  • The website did not need to be large, but it needed to be powerfully effective. To do that, we focused on pictures and galleries, both of players and coaches.

Project Screenshots

Lakeland Academy of Tennis Before and After wide
Before and After Screenshot of Website
Lakeland Website Hero
Hero Section
Lakeland Academy of Tennis Academy Page
The Academy Information Page
Lakeland Academy of Tennis Homepage
Website Homepage

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Strategize & Plan

Discover the problems with the old website and create a plan to solve those problems.

Create an ideal customer avatar to describe your perfect customer.

Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.

Design For Results

Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.

Create resources and other pieces that will aid in the website development process such as lead magnets.

Develop For Launch

Develop the website on a private server so that you don't need to worry about down time.

Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.

Maintain & Protect

Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.

Keep me in your corner to update, modify, or change the website.

Know and understand how well your website is performing.

Grow & Be Found

Work to get to the top of Google and other search engine results for key terms and search terms.

Grow your authority and visibility for local search optimization, no matter your home town.

Establish Your Authority and Credibility

Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.

Establish your authority as the industry leader for your field in your local area.

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