Website Design & Development
Branding & Identity
Metal signs aren’t a new concept; however, 100% metal signs with zero filling and perfect edges is not common. Two siblings started a new company to create home and retail signs, made from 100% metal, marketed for a younger generation. To help them get their e-commerce website platform off the ground, they reach out to me to create and develop the perfect WordPress e-commerce website.
Like all e-commerce websites, this website needed these functions:
- Accept credit cards, PayPal, and Apple Pay
- Ability to create a SEO focused product page
- Category archive
- Collect email address from customers and subscribers
When the MetalX shop owners approached me to the build the website and have the website function as a full website, not just a product listing website.
In order to build out the website, here were our solutions:
- Build a full custom website on WordPress using WooCommerce for e-commerce capabilities
- Set up email listing through MailPoet to collect emails from orders to allow for future advertising
- Design process page to set MetalX apart and establish MetalX as a true small business, not just another business
Have A Project Need Like This?
Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.