Project Details: Logo for one of South Bend, Indiana’s most noticeable neighborhood, Scottsdale. Scottsdale was once home to Scottsdale Mall, but now is more commonly known for being surrounded by Erskine Village. The neighborhood recently formed a “neighborhood association” and desired a new look for a new era of the south east side of South Bend.
CMG Sans. This font was designed to look great on projects and LED screens for song lyrics for churches and teaching notes for teachers. This logo needs to be able to be quickly read and digested by people who are driving by the neighborhood, so I decided that a font designed to be strong and distraction free was the best decision.