What types of websites do you build?

I build local business, brand, blogger, school, and church websites all on Wordpress. This way, your website design and development is able to grow with your business.

Where are you located?

I currently live in Osceola, IN & South Bend, IN but service both the Michiana region and across the country.

Do you design or develop websites?

I both design and develop websites to serve your business' needs and goals. Rather than taking a theme and putting in your content, I design a website around a strategy and then develop the website to your specifications.

Do you offer local SEO?

Yes! I offer solutions to grow your search presence in Google Business, YELP, Facebook, and other review type platforms. I also am able to create content to help your website grow your online presence.

Why do you build on Wordpress?

Simply put, Wordpress gives us the most flexibility and room for growth your business' website. I have tools that do not limited my website design abilities in ways that Wordpress used to limit design and functionality.

What happens after my website is built?

I offer Wordpress maintenance and support plans to make sure that your website is always up and running. In this plan, you are able to use me to edit your website and ask any question that you may have.

Do you host websites?

If you subscribe to my wordpress maintenance and support plan, you do get free hosting.

Converting Online Visitors into Christian School Students

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A few years back, my wife and I were on the hunt for a new Christian school for our kids. Just like many parents when they start the search process, we created a checklist of what we want out of a school. Here’s some of the things that we added to the list:

Christian school
Within 30 minutes of our home
Can serve for some of our special needs children
Comprehensive programs beyond academics and athletics
Prepares our children for either college or a career
Well respected reputation in both the Christian and local communities.

Basically, we wanted the unicorn of schools.

So, we did what any self-respecting parents would do: asked friends for recommendations, Googled like our lives depended on it, and scoured school websites.

And you know what?

We found that many schools weren’t putting their best foot forward online with clunky navigation, outdated info, and no clear answers to our many questions.

This experience inspired me, as a website developer, to help Christian schools create websites that truly connect with families and convert online visitors into enrolled students. Since then, I have been able to serve many schools by both building their websites and supporting/maintaining them!

The Parent’s Journey: How Families Choose a School

Let’s break this down, shall we? Here’s the play-by-play of what parents go through when hunting for a school:

The Lightbulb Moment: Parents recognize the need for a new school. This might be because their child is starting school, they’re dissatisfied with their current school, or they’ve received recommendations from friends.
The Wishlist: They jot down a list of must-haves (like our unicorn checklist).
The Great Google Search: Armed with recommendations and a big ol’ cup of coffee, parents hit the internet. They compare schools and dive into websites to determine which schools meet their criteria and are worth the investment.
The Contact: If they like what they see, parents contact you to schedule a tour or gather additional information. By this point, their impressions of your website will strongly influence their decision.

9 Essential Criteria Checklist Ebook Lead Magnet

FREE DOWNLOAD

9 Ways to Instantly Boost Trust On Your School’s Website

Ready to help turn curious parents into enrolled families? Use this free guide to turn your website into a recruiter for your school! Put in your name and email below to receive this guide via your email:

How to Turn Families Who Visit Your Website Into Enrolled Families

1. Be Prepared to Show Up in Searches

The best way to be discovered online is through your Google Business Profile. It’s like your school’s online handshake. If it’s weak, people notice. Here’s how to make a strong first impression:

Ask for glowing reviews. Reach out to parents via text, email, or in-person requests.
Add new photos regularly. Show off your school’s best angles (and no, not the 2003 staff photo). Highlight the facilities and events with recent pictures.
Update your profile annually. Ensure your school’s description, contact information, and details are current.

Why focus on this? Your Google Business Profile is a free and effective way to appear in local searches—the first step to attracting prospective families.

2. Include the Content Parents Are Looking For

Parents are like detectives. They’ve got questions, and they’re hoping your website has answers. Make sure your website provides information on:

Academic programs: What you offer and how it compares to other private and public schools.
Facilities and technology: Modern classrooms, safety measures, and extracurricular spaces.
Cost and financial aid: Tuition rates, scholarships, and school choice programs.
Special programs: Support for children with IEPs or special needs.
Long-term vision: Where do you see your school in 5 or 10 years?
Enrichment opportunities: Competitive athletics, career prep, and more.
Accreditation: What it means for students and their futures.
Parent testimonials: Build trust with real stories from your community.

Supplement this information with photos and videos that bring your school to life.

Why Your Website’s Design Matters

A well-designed website does more than look good—it builds trust and credibility. If your website feels outdated or difficult to navigate, you’re likely losing potential families before they even schedule a tour.

Here’s why design matters:

94% of first impressions are design-related.
88% of people won’t return to a website after a bad experience.
75% of people judge credibility based on website design.
40% of visitors leave immediately if a website looks messy or unorganized.

Easy Wins for Your Website

Improving your website doesn’t have to feel overwhelming. Here are some simple, but effective updates you can implement today:

1. Optimize Your Google Business Profile

Parents are searching for schools near them. Make sure your Google Business Profile is up-to-date with:

Current contact information
Recent photos of your campus
Positive parent reviews (ask for these directly via email or text!)

An optimized profile ensures your school is discoverable and leaves a great first impression.

2. Add an FAQ Section To Your Website (and put it in your navigation)

Parents have questions—and lots of them. A well-organized FAQ page can address common inquiries like:

What academic programs do you offer?
Do you provide scholarships or financial aid?
How do you accommodate children with special needs?

Answering these upfront builds trust and saves time for both parents and your staff.

3. Use Authentic Photos and Videos

Parents want to see your school’s real community. Skip the stock photos and showcase:

Smiling students in classrooms or on the playground
Engaging extracurricular activities
Celebrations and events unique to your school

Visual storytelling goes a long way in helping parents picture their child at your school.

4. Make Your Website Mobile-Friendly

Most busy parents are browsing on their phones during lunch breaks, in the carpool line, or late at night in bed. That being said, you want to ensure your site:

Loads quickly on mobile devices
Has easy-to-click menus and buttons
Offers a seamless experience between desktop and mobile

5. Include Clear Call-to-Actions (CTAs) So That Parents Know What Their Next Step Should Be

Every page should guide parents to take the next step. Examples of strong CTAs include:

“Schedule a Tour Today”
“Download Our Enrollment Guide”
“Contact Us for More Information”

Make CTAs easy to spot and action-oriented.

FREE DOWNLOAD

9 Ways to Instantly Boost Trust On Your School’s Website

Beyond the Basics: Make Your Website a Conversion Machine

Okay, so you’ve got the fundamentals down. Now let’s take it to the next level:

1. Highlight Your School’s Unique Features

What makes your school special? Showcase programs, extracurriculars, and enrichment opportunities. Have a robotics club? Feature it. Offer dual enrollment for high schoolers? Shout it from the rooftops. Parents love specifics—they want to picture their kid thriving in your environment.

2. Make Contacting Your School Easy and Clear

Don’t make parents dig for your phone number or email. Add clear “Contact Us” buttons and forms on every key page. Pro tip: Include a live chat feature if possible. It’s like having a virtual receptionist ready to answer questions in real time.

3. Create a Virtual Tour

A well-made video walkthrough of your campus can be a game-changer. Show off classrooms, facilities, and student life. It’s the next best thing to an in-person visit, especially for busy parents.

Want to see a GREAT Virtual Tour? Here’s a video that a client of mine had created for their school, Praise Christian Academy:

4. Share Success Stories & Testimonials From Parents

Parents want to know, “Will this school help my child succeed?” Share testimonials from current families, alumni, and even staff. Highlight achievements, college acceptances, and community impact.

Your website is often the first interaction parents have with your school—it’s your digital front door. By implementing these easy wins and next-level strategies, you can create a website that not only looks great but also helps convert visitors into enrolled families.

Remember, your website isn’t just an information hub; it’s a powerful tool to share your school’s story and mission.

Marquette Manor Baptist Academy does a great job with featuring parent testimonials. Click the button below to watch the videos:

Watch Marquette Manor Parent Testimonial Videos

Get Your Christian School Found Online & Look Good While Doing It

A well-designed, informative website can make all the difference when parents are searching for the right school. I know firsthand how important it is to find a school that not only meets practical needs but also feels like the right fit for your child. When I was searching for a Christian school, the schools that made the process clear and welcoming stood out—and their websites played a big role in that.

As both a parent and experienced website developer, I understand what it takes to connect with families and build trust online. Your website is more than just a digital brochure; it’s the first impression that can either draw families in or send them looking elsewhere.

Let’s make sure your school’s website shows parents exactly why you’re the right choice. Ready to turn those online visits into in-person tours and enrolled students? I’m here to help you create a website that stands out and gets results. Schedule a call today, and let’s get started.