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Project Details
Project Overview: Mississippi Valley Christian School (MVCS), located in Alton, IL comes from a long tradition of raising up the next generation. Western Military Academy once owned the property where MVCS calls home, and there is a level of tradition that MVCS seeks to uphold. MVCS had a website but they needed a complete overhaul into order to attract potential families, with the goal of registrations of new students.
Project Requests:
- Create a new school website that is easy to update but doesn’t look like a template
- Create easy ways for potential parents to contact the school
- Remove former website from a different marketing firm so that the website is self-hosted and fully owned by the school
Project Strategy & Results:
- For the homepage, we focused on testimonials and images of the student body, the building, and the culture of the school so that by the time prospective families reach the bottom, they’re ready to begin the enrollment process.
- Throughout the website, we wanted website visitors to see happy faces of students and faculty so that they will know that their children will also love the school!
View Live Website: https://mvcs-il.org
Project Screenshots
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Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.
