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Website Design & Development
Branding & Identity
Email Marketing
Laura Tuttle, better known as @lauralivesthegoodlife, reigns as the ultimate queen and authority on gut health. Laura strives to assist her followers in living the good life, from sharing sourdough recipes to educating them about raw milk. Recently, Laura dished to expand her reach beyond Instagram and own her own dedicated corner of the internet. In addition to her substantial following, Laura has authored a highly popular sourdough cookbook, The Sourdough Essentials Cookbook. However, lacking her own website, she sold her cookbook through someone else’s platform, resulting in significant sales losses. She approached me to create her brand, establish the ideal recipe for showcasing her recipes and favorite good life products, and facilitate the sale of her cookbook.
Project Needs
The project needs were simple:
- Complete branding kit
- Website for blog posts, favorites lists, and email sign-ups
- E-commerce for book sales
Project Phases
We needed to get the website up and running AS FAST as possible in order to start collecting email signatures and selling the cookbook. Rather than doing one long launch, we did three small launches.
Phase 1: Branding & Email Setup
To get started, we created a visual identity for Laura. Since we were using WooCommerce as our web store, we needed an email client that let us properly sort contacts by sales type. That way, we can properly email people based on if they purchased the physical book or the digital book, sourdough requests, or generic sign up with no sale. We chose ConvertKit.
Phase 2: Landing Page & Store Front Created
We created a one page home page with a basic store front. All powered by WordPress and WooCommerce.
Phase 3: Input of recipes and favorites
Laura had many recipes and lists of “favorites” on her instagram. With my copywriter, we converted all of her basic instagram posts into full fledged, 1,000 word SEO rich recipe posts. I also created a custom backend on WordPress for each separation between her lists of favorites and recipes – rather than use only the “Post” with categories to separate everything.
Project Results
All stats are benchmarked at May 26, 2023 – 4 months since website launch.
Web Traffic since website launch: 43,348 visits
Sales since website launch: 652 orders
Gross Income since website launch: ~$20,500
Email subscribers since website launch: 2,000
Book reviews since launch: 15
Have A Project Need Like This?
You have needs that can most likely be solved with a well built website and wholistic digital marketing plan. If you have a project similar to this one and you'd like to talk more, fill out the contact form below! Click the button to jump past the information on my process.
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Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.
