Recent Projects

Laura Lives the Good Life – Branding and Custom Web Design

Services Provided

Website Design & Development

Branding & Identity

Email Marketing

Laura Lives The Good Life 1

Laura Tuttle, better known as @lauralivesthegoodlife, reigns as the ultimate queen and authority on gut health. Laura strives to assist her followers in living the good life, from sharing sourdough recipes to educating them about raw milk. Recently, Laura dished to expand her reach beyond Instagram and own her own dedicated corner of the internet. In addition to her substantial following, Laura has authored a highly popular sourdough cookbook, The Sourdough Essentials Cookbook. However, lacking her own website, she sold her cookbook through someone else’s platform, resulting in significant sales losses. She approached me to create her brand, establish a custom WordPress blog for showcasing her recipes and favorite good life products, and facilitate the sale of her cookbook.

Laura Lives The Good Life 3

Project Needs

The project needs were simple:

  • Complete branding kit
  • Website for blog posts, favorites lists, and email sign-ups
  • E-commerce for book sales

Project Phases

We needed to get the website up and running AS FAST as possible in order to start collecting email signatures and selling the cookbook. Rather than doing one long launch, we did three small launches.

Phase 1: Branding & Email Setup

To get started, we created a visual identity for Laura. Since we were using WooCommerce as our web store, we needed an email client that let us properly sort contacts by sales type. That way, we can properly email people based on if they purchased the physical book or the digital book, sourdough requests, or generic sign up with no sale. We chose ConvertKit.

Laura Lives The Good Life 4

Phase 2: Landing Page & Store Front Created

We created a one page home page with a basic store front. All powered by WordPress and WooCommerce.

Phase 3: Input of recipes and favorites

Laura had many recipes and lists of “favorites” on her instagram. With my copywriter, we converted all of her basic instagram posts into full fledged, 1,000 word SEO rich recipe posts. I also created a custom backend on WordPress for each separation between her lists of favorites and recipes – rather than use only the “Post” with categories to separate everything.

Project Results

All stats are benchmarked at May 26, 2023 – 4 months since website launch.

Web Traffic since website launch: 43,348 visits

Sales since website launch: 652 orders

Gross Income since website launch: ~$20,500

Email subscribers since website launch: 2,000

Book reviews since launch: 15

Laura Lives The Good Life 2

Have A Project Need Like This?

You have needs that can most likely be solved with a well built website and wholistic digital marketing plan. If you have a project similar to this one and you'd like to talk more, fill out the contact form below! Click the button to jump past the information on my process.
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Strategize & Plan

Discover the problems with the old website and create a plan to solve those problems.

Create an ideal customer avatar to describe your perfect customer.

Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.

Design For Results

Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.

Create resources and other pieces that will aid in the website development process such as lead magnets.

Develop For Launch

Develop the website on a private server so that you don't need to worry about down time.

Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.

Maintain & Protect

Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.

Keep me in your corner to update, modify, or change the website.

Know and understand how well your website is performing.

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Grow your authority and visibility for local search optimization, no matter your home town.

Establish Your Authority and Credibility

Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.

Establish your authority as the industry leader for your field in your local area.

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