Recent Projects

The Calla Lily Cookie Logo Package • South Bend, Indiana


Services Provided

Branding & Identity

The Calla Lily Cookie Featured Image

Project Details

Project Details: Angela Fraling contacted me to create a logo for her start up cookie company here in South Bend, Indiana. In the process of this logo build, the company changed names and added elements needed in the design. The goal was to create a logo that would fit in with any local farmers market’s vibe while being modern where people know this cookie company isn’t a run of the mill, “grandma’s cookies” operation. We ended with two different logo variations for this project.

Final Logo

The Calla Lily Cookie Logo South Bend Indiana 1
The Calla Lily Cookie Logo South Bend Indiana 2

Color Palette

The Calla Lily Cookie Logo Colors

Fonts Used

Primary Font: Great Vibes

Secondary Font: ITC American Typewriter

Business Card & Facebook Page

The Calla Lilly Cookie Business Card Mockup
Calla Lily Cookie Facebok Page

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Strategize & Plan


Discover the problems with the old website and create a plan to solve those problems.

Create an ideal customer avatar to describe your perfect customer.

Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.

Design For Results


Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.

Create resources and other pieces that will aid in the website development process such as lead magnets.

Develop For Launch


Develop the website on a private server so that you don't need to worry about down time.

Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.

Maintain & Protect


Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.

Keep me in your corner to update, modify, or change the website.

Know and understand how well your website is performing.

Grow & Be Found


Work to get to the top of Google and other search engine results for key terms and search terms.

Grow your authority and visibility for local search optimization, no matter your home town.

Establish Your Authority and Credibility


Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.

Establish your authority as the industry leader for your field in your local area.

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