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Farm Innovators WordPress Custom Website

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Farm Innovators has served the farming community since 1983. They are a local company here in Plymouth, Indiana, and their speciality is creating and developing de-icing products for farmers in the United States, Canada, and even Europe. Even though they are the industry leader in de-icing solutions, their website did not position them as such.

Problems That Needed Solving

At the end of 2023, their sales team contacted me to help them develop a new website that would do the following:

  • Help customers/website visitors quickly find and receive product support
  • List out all products individually for better online search ability
  • Help customers find where to purchase products
  • Provide potential retailers with information on each provide and remove doubts about selling the products in their stores
  • Support the claim that they are the industry leader in de-icing solutions
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The Solutions

As we started building the website, we realized that we had quite a bit of work to do to gather all the right information and place it properly on the website. On their old website, they only had a few pages. One page includes every product, just as a list with images, another page was for where to find the products, and another page was a contact page. We went to the drawing board, developed an entire website strategy and then got to work.

Before we were able to build out the products, we needed some new photos and videos. With my assistance, we connected Farm Innovators with local Michiana photographer.

During the project, we had multiple phone and video calls to walk through all the products, forms, docs, and images to make sure that the website was (1) correct and (2) extremely simple to use. Farm Innovators’ client base are rural famers, many who don’t actively use the internet, and since we knew our target demographic, we were able to design a website to serve them well.

“Marc helped create [Farm Innovators] website in a very timely manner with attention to detail and flexibility around our schedule. He provided resources such as a photographer and also showed us numerous examples of past work to help us form our vision for our new website. I would recommend Marc to any supplier or customer of ours. His pricing is affordable for small family businesses yet the quality of work is so great that any LARGE business should hire Marc. Marc has deep industry and market knowledge that further confirms his commitment to quality and service.”


Full Page Screenshots

Farm Innovators WordPress Website Product Page
Farm Innovators WordPress Website Category
Farm Innovators WordPress Website Store Locator
Farm Innovators WordPress Website About

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Strategize & Plan

Discover the problems with the old website and create a plan to solve those problems.

Create an ideal customer avatar to describe your perfect customer.

Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.

Design For Results

Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.

Create resources and other pieces that will aid in the website development process such as lead magnets.

Develop For Launch

Develop the website on a private server so that you don't need to worry about down time.

Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.

Maintain & Protect

Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.

Keep me in your corner to update, modify, or change the website.

Know and understand how well your website is performing.

Grow & Be Found

Work to get to the top of Google and other search engine results for key terms and search terms.

Grow your authority and visibility for local search optimization, no matter your home town.

Establish Your Authority and Credibility

Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.

Establish your authority as the industry leader for your field in your local area.

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