5 Ways Blogging Boosts Your SEO Efforts


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Author: Marc Hyde
Published: March 8, 2024
Read Time: 4 Minutes

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Blogging is something that most people think are just for travel ideas or food/recipes, but blogging is actually one of the best ways to get found online—that is, if the blogs are written correctly. 

Recently, Hubspot posted an article relating to the power of blogging for SEO. Here’s a few interesting points:

  • “Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without.”
  • “Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.”
  • “70% of people would rather learn about a company through articles than advertisements.”

So needless to say, blogging is a powerful way to boost your SEO!

In this post, I’m going to give you 5 ways blogging benefits your website, 3 ways to drive traffic to your blog, and 2 action steps to get started!

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5 ways blogging benefits your website:

Blogging increases organic search traffic

People are looking for answers to their questions, and the first place most people turn is the internet. Whether they are looking for instructions, opinions, research, or products, websites are competing to get the click. The more content you create, the more chances you have at being found! 

Blogging establishes your brand as a thought leader

By sharing your expertise and insights through blogging, you can position your brand as a trusted resource in your industry. For example, if you are a financial company who is asking people to trust you to handle their financial planning for retirement, you can create a massive database of articles related to how to plan for retirement, how to pay off one’s debt quickly, and how to invest in the market. These articles help you get found online, but they also prove to potential clients that you know what you’re talking about!

Blogging boosts engagement and social media sharing

Valuable and informative blog content is more likely to be shared on social media, increasing your brand’s visibility and driving traffic to your website. So if you create a piece of content that truly helps people, they are more likely to share it online and with their friends.

Blogging supports your lead generation efforts

Well-crafted blog content can help capture leads by providing valuable information in exchange for website visitors’ contact information. On my website, I have three lead generators and often, I put these free downloadable resources into my blog posts. When people put in their emails, they are instantly emailed the freebie! But chances are, they may have not seen it unless they were looking for answers on via the blog post.

Blogging encourages repeat visitors

By consistently publishing new, engaging content, you can encourage website visitors to return frequently, increasing the likelihood that they will become loyal customers! Pretty sweet, huh?

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If you already have a blog or decide to start blogging, how to you get people to your blog? 

Here’s my two favorite ways:

Drive traffic to your blog by utilizing your email list

Every month, send an email out to your current customers, clients, and leads, letting them know about your post! Now, don’t simply say, “Hey! I have a new blog post!” but rather, tell them about a problem and then offer them the solution—which is found in your blog post! Don’t be scared to tease out the answer in the email, but utilize your email list to drive traffic to your website.

Drive traffic to your blog by posting your blog post on social media & Google Business Profile. 

Now, you can simply post your entire blog post (with a fun caption to get attention), or you can take it up a notch by creating multiple posts out of your blog post! That way, you can have content to share on your social media all month long! 

Now, a little known secret about your Google Business Profile is that you are now able to post “updates” to your Google Business page. You can use these updates to tell people about your upcoming specials and events, but you can also use this to post your blog content to your page. When you create a SEO friendly caption, it can help solidify your business offerings to Google, giving you a little boost over your competitors.

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So, Now What? What Can You Do To Start Blogging?

Hopefully by now, you’re ready to start blogging to grow your website, boost your authority, and get found online, but what should you do? Here’s two ideas:

Write 1 high-quality, SEO-friendly blog post this month & send it out to your email list:

Focus on creating one in-depth, well-researched blog post that addresses a topic relevant to your target audience and include strategically placed keywords. This will not only improve your search engine rankings but also establish your brand as a trusted resource in your industry. Then, since you sent it out to your email list, you are able to stay top of mind.

Hire Marc Hyde Creative to start blogging for your business!

This way, you just have to sit back and watch your website grow. If you’d like to talk with me about my company’s blogging service (this is all a part of my SEO plan!), simply fill out the contact form below and we’ll set up a time to talk about your goals.

Best part? We can post your first blog post within a week!

Want to Read More About Blogging For Your Business?

Here’s a few blog posts from my website that you’ll enjoy!

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Hi! I'm Marc.


I serve businesses, bloggers, and organizations by way of creating great websites that are able to be found online. Web design is a passion, but serving you is my joy.

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