Website Design & Development
Amber of Amber’s Kitchen Cooks has been a friend and client of mine for the last year (she’s first subscribed to my WordPress Maintenance and Support Plan). Over the last year, we worked hard on setting up her email marketing system and preparing her old blog to leave Elementor—all of her posts where built and designed in Elementor and we needed to move them to native WordPress. Once the website was ready, we decided it was time for a whole new WordPress website and blog redesign.
Amber is one of the best when it comes to combining healthy eating and home comfort food. She is known primarily for her sourdough recipes (including one of the best cinnamon rolls you’ll ever eat), and she has been featured on Cory B’s TikTok and Instagram for her German Pancakes! Her old blog served her well, but it started to fall apart and readers were beginning to notice. This new blog design will help her readers LOVE browsing her recipes, but it also future proofs her website for whatever comes next!
- Redesigned the entire website to allow for easier recipe searching and featuring specific recipes
- Migrated all of her blog posts to native WordPress posts with WP Recipe Maker
- Created an easy to add/delete/rearrange “favorites” page so that people can see what Amber recommends but ensure that Amber receives affiliate commission of purchases
- Created category icons, complete with a custom sourdough starter icon
- Created a brand new color palette for her brand
- Set up the backend to sell her cookbooks as soon as we’re ready
- Went from 29 plugins to 16 plugins
Have A Project Need Like This?
Strategize & Plan
Discover the problems with the old website and create a plan to solve those problems.
Create an ideal customer avatar to describe your perfect customer.
Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.
Design For Results
Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.
Create resources and other pieces that will aid in the website development process such as lead magnets.
Develop For Launch
Develop the website on a private server so that you don't need to worry about down time.
Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.
Maintain & Protect
Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.
Keep me in your corner to update, modify, or change the website.
Know and understand how well your website is performing.
Grow & Be Found
Work to get to the top of Google and other search engine results for key terms and search terms.
Grow your authority and visibility for local search optimization, no matter your home town.
Establish Your Authority and Credibility
Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.
Establish your authority as the industry leader for your field in your local area.