Recent Projects
Aubree Berry lives to travel for cheap and needed a WordPress blog to post daily deals and travel tip blog posts. Rather than settle for a quick plug and play template, she asked me to design and develop a custom WordPress blog that looks great both on desktop and mobile devices.
Project Strategy
- When someone goes to the homepage of the website, I wanted it to feel like a mix between a travel blog and an adventure. To do this, we did a three image header with a gradient background on the first section, resembling the sun setting and rising.
- To bring in the full colors of the brand, we used the primary color palette but created a less opaque color scheme.
- To create a sense to professionalism and elegance, I used a beautiful italicized font on all headers.
- Aubree needed an easy way to manage her daily deals and blog posts. To do this, I created a new post type so that on the backend of the website, they are quicker to create and layout out.
- Social media growth is a big goal. To help her instagram growth, we put three recent Instagram Reels on the “Start Here” page.
Savings and Sand Logo
Aubree gave me the opportunity to brand Savings and Sand, too! Click here to view the full project scope.
