Recent Projects

Savings and Sand Custom WordPress Blog


Services Provided

Website Design & Development

Branding & Identity

Savings and Sand Wordpress Website Featured Image

Aubree Berry of Savings and Sand lives to travel for cheap and needed a WordPress blog to post daily deals and travel tip blog posts. Rather than settle for a quick plug and play template, she asked me to design and develop a custom WordPress blog that looks great both on desktop and mobile devices.

Savings and Sand Custom WordPress Blog Mockup-2

Project Strategy

  • When someone goes to the homepage of the website, I wanted it to feel like a mix between a travel blog and an adventure. To do this, we did a three image header with a gradient background on the first section, resembling the sun setting and rising.
  • To bring in the full colors of the brand, we used the primary color palette but created a less opaque color scheme.
  • To create a sense to professionalism and elegance, I used a beautiful italicized font on all headers.
  • Aubree needed an easy way to manage her daily deals and blog posts. To do this, I created a new post type so that on the backend of the website, they are quicker to create and layout out.
  • Social media growth is a big goal. To help her instagram growth, we put three recent Instagram Reels on the “Start Here” page.

Savings and Sand Logo

Aubree gave me the opportunity to brand Savings and Sand, too! Click here to view the full project scope.

Savings and Sands Square Logo White Custom WordPress Blog
Savings and Sands Icon Logo White Custom WordPress Blog

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Strategize & Plan


Discover the problems with the old website and create a plan to solve those problems.

Create an ideal customer avatar to describe your perfect customer.

Figure out what websites you like and don't like. Figure out what type of functionality you need and don't need.

Design For Results


Create wireframe and visual mockups of your website design so that you know exactly what your website will look like once live.

Create resources and other pieces that will aid in the website development process such as lead magnets.

Develop For Launch


Develop the website on a private server so that you don't need to worry about down time.

Set up needed integrations such as email capture, auto scheduler, and anything else required for us to reach your goals.

Maintain & Protect


Continually monitor for security threats and issues on the website to ensure minimal downtime and hacks.

Keep me in your corner to update, modify, or change the website.

Know and understand how well your website is performing.

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Work to get to the top of Google and other search engine results for key terms and search terms.

Grow your authority and visibility for local search optimization, no matter your home town.

Establish Your Authority and Credibility


Make sure that people have reason to remember your name by setting up a lead capturing and lead nurturing sequence.

Establish your authority as the industry leader for your field in your local area.

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